Thousands of people have put social bookmarking to powerful use for off-page optimization plus various marketing strategies. Bookmarking is heavily in use by online marketers for acquiring backlinks and additional traffic. However, there are long-term strategic methods that may be used at the more heavy weight bookmarking sites. It generally is a matter of your specific business goals and perhaps what is attractive to you. Yes, bookmarks can be stored in your account at bookmarking sites, even though they have become community centers for lots of people. You can designate tags (keywords) to your bookmarks, and that actually has SEO benefits but a great deal depends on the particular site.
A couple of years ago the more popular bookmark sites made all their links to nofollow which had a huge effect on bookmark rankings. Places like Technorati and Digg, plus a few others, were able to dominate the first pages of SERPS in Google due to their high PR status. Who genuinely knows if Google had any influence over those powerful bookmarking sites and the nofollow relational feature. It does make for fascinating speculation but not terribly important at this point.
Make no mistake about what is feasible at high PR bookmarking web sites when you take a different approach with them. Most people who use them for backlinking tend to make very thin profiles that offer no value to the particular community. However, I am aware of people who do take a couple more minutes developing their profiles. They have discovered that the more ‘full bodied’ profiles don’t get deleted and have a longer shelf life. Hopefully you understand the great value available when you take an approach surrounding a higher quality profile.
Also think about your ability to use the RSS feed capabilities available with a meaty profile with good content in it. There is SEO value with a good RSS feed; not to mention RSS directory submissions you can do. You can include your various links plus precise content in your feeds, too. However, you do not want to irritate any feed subscribers by including too many links through the content.
What you have to do is maintain a balance between promoting your money sites/offers and offering good quality content that your online subscribers will appreciate. You can achieve a lot if you have solid relationships in place at bookmarking sites. You can take a few minutes every day to spread your good will at these sites, and that will not take very long plus it is a good investment.
The bottom line about social bookmarking is how you use it is entirely up to you. Most individuals tend to just use them for backlinking, and it does seem that the approach outlined above is not applied by so many people. The higher quality profile approach is something you ought to test out, and you may like the results.
Possibly now scoot on to my homepage to get a new social media marketing plan.
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