Thousands of men and women have put social bookmarking to powerful use for off-page optimization plus various marketing strategies. It is an approach that is specifically used for backlinking; as well as search engine optimization strategies. However, you will find long-term strategic methods that may be used at the more heavy weight bookmarking sites. However we do realize people are all different, and some people prefer certain methods over others. Yes, bookmarks can be stored in your account at bookmarking sites, even though they have become social centers for lots of people. Plus you can tag your bookmarks with your particular keywords which can help with some SEO but it tends to be temporary.
A couple of years ago the more popular bookmark sites made all their links to nofollow which had a huge impact on bookmark rankings. Sites like Technorati and Digg, plus a few others, were able to dominate the first pages of SERPS in Google as a result of their high PR status. No, I don’t have any secret knowledge about the real reason those sites modified to nofollow. However it is interesting, and we all know how Google is or can be.
However there is a great deal you can do with certain strategies at these highly trafficked sites. Most people who use them for backlinking tend to make very thin profiles that offer no value to the particular community. There are a few more strategically minded marketers who make an effort and create high quality profiles. They have discovered that the more ‘full bodied’ profiles do not get removed and have a longer shelf life. Hopefully you realize the great benefit offered when you take an approach encompassing a higher quality profile.
Additionally, a good profile with solid content can be used for RSS feed creation which is great. That means you’ll be able to post those feeds to RSS directories, plus they can get indexed. You may include your various links plus precise content in your feeds, too. Nonetheless, you do not want to irritate any feed subscribers by including too many links through the content.
Just look at your feeds, and you can know when you’re going too far with promotional links, etc. The more you do that and actually do just a little bit of networking, you will gain more coverage and trust-rank, so to speak, at these sites. It is not needed to spend time building relationships and getting known, but it does not have to be totally time consuming.
There is freedom inherent with working with bookmarking sites; so how well you make use of them is your business. The truth is a lot of IM marketers do not want to spend time with long-term strategic approaches. The better quality profile approach is something you ought to test out, and you might like the results.
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